Wisynco Group Limited has entered into a major strategic partnership with Select Brands Limited through the acquisition of Ringtail Bottlers Limited, the manufacturing arm behind the popular Stone’s Ginger Wine. As part of the agreement, Wisynco will also take a 30 percent stake in Ringtail Holdings, the parent company of Select Brands, while assuming responsibility for the production of Stone’s Ginger Wine and other beverage brands locally and internationally.
Key Details
The partnership was officially announced on Monday, August 25, at the AC Marriott Hotel in New Kingston.
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Wisynco’s role: The company will now handle the production of Stone’s Ginger Wine for Jamaica, the wider Caribbean, and the United States. It will also oversee production of Ringtail Bottlers’ additional portfolio, which includes Irie Moss, Prestige Liqueurs, Bandolero, and Privateer.
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Select Brands’ role: The distributor will retain ownership of the brands and continue marketing and distribution, focusing on premium brand development and strengthening customer relationships.
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Equity investment: Wisynco has secured a 30 percent shareholding in Ringtail Holdings, further cementing its presence in the wines and spirits market.
The move is being described as a “long-term co-packing agreement,” combining Wisynco’s production and distribution capacity with Select Brands’ expertise in premium brand building.
Background
Stone’s Ginger Wine has long been one of Jamaica’s most recognized alcoholic beverages, with a strong consumer base both locally and abroad. Select Brands, established as one of Jamaica’s leading premium wines and spirits distributors, has grown significantly in recent years, with revenues more than doubling since the COVID-19 pandemic.
The company has benefited from the recovery of Jamaica’s tourism and entertainment industries, both of which drive demand for wines and spirits. Select Brands also partners with gourmet restaurant chain Uncorked Jamaica in its wine distribution efforts, highlighting its emphasis on premium market positioning.
For Wisynco, 2025 marks its 60th anniversary, and the partnership aligns with the company’s broader growth strategy. The group, already a major player in beverages and distribution, has a history of forming alliances with Jamaican companies such as Trade Winds, Jamaica Producers, and Worthy Park.
Quotes
Andrew Mahfood, CEO of Wisynco Group Limited:
“This acquisition and partnership mark a significant milestone in Wisynco’s 60th anniversary year as we continue to expand our beverage and spirits portfolio. Stone’s Ginger Wine is a brand with deep heritage, loved by Jamaicans and consumers worldwide. We are proud to take on its production and ensure it continues to thrive both here and abroad.”
David McConnell, Co-Managing Director of Select Brands Limited:
“What makes this transaction so exciting is the alignment of values and vision between our companies. Through this strategic alliance, we can optimise the performance of our global alcohol beverage portfolios while continuing to serve Jamaican consumers with the quality and brands they trust.”
Sean Scott, Deputy CEO of Wisynco Group Limited:
“Our investment in Select Brands is a testament to its sound and attractive business fundamentals as a well-run business with high-quality earnings and strong growth potential.”
Analysis
The transaction positions both companies to strengthen their operations in the competitive alcoholic beverage sector. By leveraging Wisynco’s robust distribution networks and manufacturing capabilities, Select Brands can concentrate on premium brand-building and expanding into new markets.
The deal also reflects broader industry trends, where strategic partnerships and equity investments are increasingly used to maximize synergies, reduce risk, and unlock growth opportunities. With global consumer demand for premium spirits rising, both companies are better positioned to capitalize on regional and international expansion.
Our Opinion
The partnership between Wisynco and Select Brands demonstrates how strategic collaboration can drive growth in Jamaica’s beverage sector. While Wisynco enhances its spirits portfolio and international reach, Select Brands benefits from stronger manufacturing support. This alignment of strengths is likely to support long-term competitiveness and create new opportunities for Jamaican brands on the global stage.
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